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How to Navigate Amazon’s Counterfeit Allegation Appeal Process

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Category: Trademarks & Tech Branding

Overview

The affected ASIN (Amazon Standard Identification Number) listing is immediately removed when Amazon receives a counterfeit allegation or negative review about a product. Amazon then notifies the seller, providing details of the claim and a chance to respond within 14 days.

If the seller successfully appeals, the listing will be reinstated. However, failure to respond in time means the listing remains closed. If the affected ASIN had inventory in Fulfillment by Amazon (FBA), that inventory will be disposed of if the appeal is rejected. If reinstated, the inventory will be returned.

Step-by-Step Guide to the Appeal Process

  1. Gather Required Documents: Collect all necessary documents, including:
    • Invoices within the last 365 days.
    • Valid contact details for the supplier or manufacturer.
    • Ensure the quantities on the invoices match the inventory sold on Amazon.
  2. Verify Invoice Details: Confirm that invoices include:
    • Supplier or manufacturer’s physical address, email, and phone number.
    • The affected ASIN is listed.
  3. Supplier Information: Provide a PDF with the supplier’s name, contact details, a point of contact for Amazon, and the supplier's website.
  4. Your Information: Include a PDF with your physical address, website, and contact information. You may combine this with the supplier’s details if preferred.
  5. Submit Documents: Log in to your Amazon account, go to the Performance Notifications page, and upload the required files. You can attach up to 20 documents; if you have more, compress them into one file (e.g., combine multiple invoices).
  6. Submit and Await Response: After submitting, Amazon typically responds within 24-48 hours.

 

If your appeal is rejected or you do not receive a prompt response, follow up with Amazon Seller Support. Maintain a polite and professional demeanor, and be prepared to provide further information if requested. Persistence is key.

For assistance with counterfeit allegations on your Amazon ASINs, consider contacting an IP attorney at Kama Thuo, PLLC.

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